Education
2019 - 2023
Fordham University, Gabelli School of Business | Bachelor of Science
Major
Business Administration with concentrations in Marketing and Strategic Branding
Minor
Digital Technologies and Emerging Media
GPA
3.85
Honors
-
Fordham Loyola Scholarship
-
Woolworth Award
-
Gabelli School of Business Dean’s List 2019-2020, 2020-2021, 2021-2022
-
Phi Kappa Phi Honors Society
Activities
-
Gabelli School of Business Dean’s Council (Marketing Committee Chair, DEI Committee Member)
-
Rose Hill Society
-
New Student Orientation Leader
-
First-Year Student Advising Program (DEI Committee Chair, Mentor)
-
Student Life Council
Work
Experience
Jun 2022 - Present
Marketing Research Associate
Greater Than One
-
Marketing Research/Analytics: Conduct market research for prospective healthcare and pharma clients and synthesize information for branded PowerPoint presentations; Leverage Meltwater social listening tool to monitor internet climate of specific products and rare diseases; Utilize Pathmatics ad intelligence platform to analyze competitor ad lobs and media spends
-
Content Creation: Write and schedule 50+ industry-relevant Tweets/week for Twitter; Record and edit unique ‘Intern Day in the Life’ Instagram Reels; Write copy for Instagram posts and Linked In articles; Design merchandise for Honeycomb Health Store, a rare disease nonprofit, using Adobe Creative Suite
Sep 2021 - Feb 2022
Marketing Media Intern
Serhant Realty
-
Created Instagram content and more than 25 posts for award-winning, HGTV Househunters featured broker, Krista Nickols' account (11k+ followers), to support the firm mission of being real estate influencers
-
Crafted and scheduled weekly ‘Open House’, ‘Just Sold’, and ‘Featured Listing’ email blasts using Broker Loop
-
Attended Facebook Ads Manager training
Jun 2021 - Aug 2021
Fashion Marketing Consultant
Nina McLemore, Designer
-
Performed an evaluation of digital marketing efforts in order to design and implement a new marketing strategy
-
Leveraged data analytics tools to identify targeted consumers for individualized marketing campaigns while interacting daily with CEO/President
-
Supported innovative business development efforts by leveraging data from Forbes 1,000 Top Female Wealth Advisors
-
Managed internship hiring process: authored job descriptions, evaluated 50+ candidates, and selected final four applicants for CEO consideration and interviews
Apr 2021 - Jan 2022
Programming Assistant
Harvard Business School Club of NY
-
Used Digital Cheetah database to run alumni event attendance analysis reports, transferring data into AirTable
-
Curated four industry speaker invitation letters to attract high-profile industry leaders for speaking engagements
Skills
& Expertise
-
Computer Skills: Acoustic, Airtable, Adobe Creative Suite, CANVA, Constant Contact, Google Analytics, Google Suite, HTML/CSS web code, Mail Chimp, Meltwater, Meta Business Suite (Facebook Ads Manager), Microsoft Office, Pathmatics, SPSS (IBM), SQL, Squarespace, Twitter Analytics, Wix
-
Interests: Live Music, Thrift Shopping, Painting & Drawing, Photography & Photo Editing